PAWS Animal Testing Campaign
This Campaign is devoted to spreading awareness of the pain caused by animal testing in research labs. The animals are depicted being forced into uncomfortable shapes and treated as objects to be used. The central logo is meant to show a rabbit's face as a literal pause button.
This campaign received an AAF Buffalo Student Gold American Advertising Award, and was Student Best in Show first runner-up, 2024.
This campaign received an AAF Buffalo Student Gold American Advertising Award, and was Student Best in Show first runner-up, 2024.
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Logo
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Posters
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Mobile Site
